The establishment of our group across various market sectors in the Middle East, Africa and Asia is undoubtedly one of our greatest achievements. Over the years, the group has built long-term partnerships with key stakeholders such as financial institutions, various joint-venture partners and consumers. We pride ourselves in being a trustworthy household name both locally and beyond. The MSG Group takes the approach of creating a ‘win-win’ relationship with all parties involved in our businesses and our professional belief in ethics and quality has evolved into a set of corporate standards and practices which we use as a benchmark for delivering continued excellence. While we look back with pride at our accomplishments and steady growth over the past 40 years, we continue to look forward utilising both our vast experience and track record to initiate greater value creation in industry whilst also enhancing the standard of living of the populace.